808 | Humor in Advertising

That’s the pungent aroma of successful advertising.

When done right, humor is powerful and surprisingly cost-effective tool for differentiating a brand and connecting with customers.

In I Smell Funny, Writer-Director Robert Campbell talks about the use and misuse of humor in advertising. Packed with examples, weird anecdotes and behind-the-scenes insights, this presentation lays out strategies for how to sell humor to your clients, along with a few fundamentals on how to execute your ideas.

Robert Campbell is Partner and Writer-Director of 808, Inc., a Houston-based creative and production company. Formerly a senior writer with BBDO Houston, Robert has created memorable, award-winning advertising for a variety of national and regional clients. He’s written for print, web, broadcast, outdoor, bathroom walls—and has directed numerous commercials. In addition to receiving a Cannes Lion, his work has been featured in Ad Age, Creativity, Adweek, AdCritic.com’s Top 10, TBS’s Funniest Commercials on Television and a BBC Documentary on advertising, which he hasn’t seen.


Employee of the Month

We’re happy to name Kurt Longburger 808’s December Employee of the Month. He successfully rechanneled months of intense, anger-management counseling into a visionary color-coded workflow chart hailed by the NE regional sales office as “highly colorful.” Way to turn it around Kurt!


Coming to a town near you.

808's latest work is currently on tour with Wonderful Machine and is getting great reviews. If you missed out on the show you can always check it out on our website. Enjoy!




A celebration of works blurring the lines between fine arts, performance and cinema. PROJECTED.2010 is a presentation of artists, dancers, musicians and filmmakers using digital cinematography and projection to create new forms. PROJECTED will also provide new context for existing video works by surrounding them with live performance. From single channel documentary works, to multi-channel interactive projections to performances of dance and projection, PROJECTED will present an eclectic offering of work being created with sound, vision and light.

PROJECTED.2010 will feature work and performances by: Hillerbrand + Magsamen, Robert Thoth, Architects of Cinema, Tierney Malone, Spectrosonique, Matt Crawford & Che', Rickman Alex Luster, Stick ‘Em Up John Carrithers, David Wolcott Wilhelm and more.