POST NOTES | RAYTHEON

In this Post Notes feature we'll go behind the scenes for client: Raytheon Professional Services, a global leader in training services and learning outsourcing. 808 creates a video promoting their highly realistic and immersive simulation training.

WARNING: The following contains spoilers. Click here to watch the full video and then come back to see how some of these effects were created.

VFX Breakdown of man overboard: After an explosion strikes the drill floor of an offshore oil rig, our hero character sets out on a mission to find the status of the situation and encounters several challenges along the way. As time passes, the rig becomes more unstable and our hero comes face to face with another explosion that pushes him overboard. Our production team and visual effects team worked together to create this violent blast. We captured two separate shots called plates. First, a background plate of the door opening forcefully, and then a plate of our stuntman being jolted back from the blast. 808's visual effects team then merges these two plates together and adds more smoke, fire and debris to create our final composite.

Watch the clip below to see a VFX breakdown of this shot.

808 | IN SESSION

Shhh... Quiet please. We are in session.

Here's a sneak peek of some animation fun currently in session. Stay tuned for updates on this and more projects currently brewing here at 808.

PRODUCER NOTES | What Length Should My Video Be?

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WHAT LENGTH SHOULD MY VIDEO BE?
by Gene Hollister (Executive Producer/Director  808, Inc.)

We get this question a lot. In today’s mobile, Twitterized, Instagrammed world,  the human attention span has never been shorter. Yet some clients still believe that longer is better. Our short answer is, your video should be as succinct as possible without compromising your message. Don’t presume your audience will hungrily and patiently absorb every detail you have to share. In the battle for mindspace, you need strategically tight, quality content. You must inform in a relevant, creative and even entertaining way if you want to connect with your audience. A good idea, well executed has never been more timely.

BEHIND THE SCENES | CHARACTER DESIGN

Here's a behind the scenes glimpse of what happens when we step away from our Wacom tablets and get our hands a little dirty. When designing a character, a maquette (miniature clay model) is a great way to start. Having a model of your character is the quickest way to find the flaws in your design as well as a valuable reference tool for animators. Also, there is no greater satisfaction than holding the fruit of your imagination in your hands as it stares back at you.

BEHIND THE SCENES | SXSW 2015

We had a great time at SXSW this year. While exploring the festival and the great city of Austin, we captured a lot of exciting footage for an upcoming project and made some new friends along the way. Stay tuned for more including 808's Unofficial Guide to Unofficial SXSW.

POST NOTES | COPPERTONE - SURFER KID

The idea was to take an ordinary day at the beach and turn it into a colorful, lively world for a children's sunblock commercial. We started out with the clean untreated footage. Live-Action Director: Gary Lankford.

In order to remove the unwanted beach-goers and add our doodled elements, we needed to do some 3D camera tracking. With camera tracking, or match moving, we are able insert these elements with the same motion that was created by the live-action camera.

Before adding our doodle elements we needed to clean up the shot by doing some cloning and color correcting. We used the same tracking data to help clone out the swimmers and replace the sky and landscape in the background.


Finally we finish it off by adding some fun doodles with some extra post effects to help bring it all together.

 

Watch the clip below to see it in action.

AAF SPEAKING SERIES | 808

808’s Robert Campbell wraps up the 2014 speaking tour in South Dakota, where he talks to the AAF Black Hills on the challenges of regional advertising and the strategies for minimizing suckage. Special thanks to Tyler Read of the Rapid City Arts Council and kudos for all the great things that are happening in this exciting, creative city, where civic and business initiatives are coming together to make a big difference in the community.