PRODUCER NOTES | What Length Should My Video Be?

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WHAT LENGTH SHOULD MY VIDEO BE?
by Gene Hollister (Executive Producer/Director  808, Inc.)

We get this question a lot. In today’s mobile, Twitterized, Instagrammed world,  the human attention span has never been shorter. Yet some clients still believe that longer is better. Our short answer is, your video should be as succinct as possible without compromising your message. Don’t presume your audience will hungrily and patiently absorb every detail you have to share. In the battle for mindspace, you need strategically tight, quality content. You must inform in a relevant, creative and even entertaining way if you want to connect with your audience. A good idea, well executed has never been more timely.