808 creates a pop-up book animation that was created almost entirely using After Effects. Here is 808's design director, Fabian Aldama, working on creating this visual effect.

"Pop-up books can always make a simple story come to life and make the experience of reading a book much more fascinating. We wanted to create that same experience using visual effects. That feeling that you get when everything truly looks like its coming to life right before your eyes — limited only by one's imagination." —Fabian