MITSUBISHI | WALKIE
Our client was looking for an unconventional grass-roots approach to generate talk and leads among thousands of potential pallet-truck customers. This was shot at a 24-hour Costco during working hours—which is sort of redundant. The viral short, which positions Mitsubishi Forklift Trucks as “better than a warehouse gorilla,” was a highly successful ice breaker for dealer sales initiatives.
Director: Tom Jones