808 is tasked to create an effects shot with an old, rusty billboard to emphasize the long process most competitors of BKV usually take to become carbon-neutral. We started with a clean plate of a highway shot on-location in West Texas. In order to achieve the correct framing of the billboard, we created some pre-viz renders of our 3D billboard that were used to coordinate the positioning with our DP and vfx supervisor. We then tracked the camera movement in post-production and proceeded to add our old-timey billboard together with more desert shrubs to help integrate it even more to it’s new environment. Adding a blue sky with clouds and mountains in the distance further enhanced the shot and gave our family a nice view while riding away.