808 was tasked with creating a compelling effects shot featuring an old, rusty billboard to emphasize BKV competitors' slow and delayed progress toward carbon neutrality. Beginning with a pristine highway shot captured in West Texas, we employed detailed 3D pre-visualization renders to carefully frame the billboard, collaborating closely with our DP and VFX supervisor. In post-production, we meticulously tracked the camera movement, seamlessly added the vintage billboard along with desert shrubs for a natural integration, and then enhanced the overall scene by introducing a vibrant blue sky, scattered clouds, and distant mountains, resulting in a polished and scenic final composition.